Privacy Policy
Effective date: November 08, 2018
Updated: January 24, 2019
Elfords Ltd (“us”, “we”, or “our”) operates the https://elfords.co.uk website (the “Service”).
This page informs you of our policies regarding the collection, use, and disclosure of personal data when you use our Service and the choices you have associated with that data.
We use your data to provide and improve the Service, and to contact you when you’ve requested us to. By accepting the Privacy Notice when you first visit the Service, you agree to the collection and use of information in accordance with this policy.
You can reject cookies/scripts in your Privacy Options, or ignore the notice when you open the site, to prevent the automatic collection of your data. No data is automatically collected until you accept the notice or enable the options in your Privacy Options.
Personal data you provide via contact forms are used in accordance with this policy.
Changing Your Privacy Options
If you accepted the Privacy Notice when you first visited this site, and have since changed your mind, or rejected certain cookies/scripts that you now consent to, you can change your options in the Privacy Options link at the bottom of each page.
Please note: You may have to clear cookies from your browser for this to take effect.
Information Collection And Use
We collect several different types of information for various purposes to provide and improve our Service to you.
Types of Data Collected
Personal Data
While using our Service, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you (“Personal Data”). Personally identifiable information may include, but is not limited to:
- Email address
- First name and last name
- Phone number
- Address, Postal code, City
- Information provided via contact form
- Cookies and Usage Data
- IP Address
If you use a contact form, such as on the Bespoke page, or the Contact page, the data you provide in this form will be collected by Elfords Ltd in accordance with this policy. You will have to accept the terms of this policy to be able to use any contact forms provided by the Service.
Usage Data
We may also collect information how the Service is accessed and used (“Usage Data”). This Usage Data may include information such as your computer’s Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data.
Tracking & Cookies Data
We use cookies and similar tracking technologies to track the activity on our Service and hold certain information.
Cookies are files with small amount of data which may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your device. Tracking technologies also used are beacons, tags, and scripts to collect and track information and to improve and analyse our Service.
You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service.
Examples of Cookies we use:
- Functionality Cookies. We use Functionality Cookies to ensure the Service works correctly.
- Analytics Cookies. We use Analytics Cookies to to monitor the use of the Service and to identify any areas that require improvement.
To see all the types of cookies in use, and their purposes, use the ‘Change your privacy options’ link in the footer of any page.
Use of Data
Elfords Ltd uses the collected data for various purposes:
- To provide and maintain the Service
- To notify you about changes to our Service
- To allow you to participate in interactive features of our Service when you choose to do so
- To provide customer care and support
- To provide analysis or valuable information so that we can improve the Service
- To monitor the usage of the Service
- To detect, prevent and address technical issues
Transfer Of Data
Your information, including Personal Data, may be transferred to — and maintained on — computers located outside of the United Kingdom or other governmental jurisdiction where the data protection laws may differ than those from your jurisdiction.
Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.
Elfords Ltd will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your Personal Data will take place to an organisation or a country unless there are adequate controls in place including the security of your data and other personal information.
Disclosure Of Data
Legal Requirements
Elfords Ltd may disclose your Personal Data in the good faith belief that such action is necessary to:
- To comply with a legal obligation
- To protect and defend the rights or property of Elfords Ltd
- To prevent or investigate possible wrongdoing in connection with the Service
- To protect the personal safety of users of the Service or the public
- To protect against legal liability
Security Of Data
The security of your data is important to us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security. If a data breach occurs and your data may be at risk, you will be notified via email within 72 hours of detection of the breach.
Access of Data
You may request a copy of your Personal Data that Elfords Ltd hold by emailing info@elfords.co.uk. Elfords Ltd will provide this information in one (1) business day.
Rectification of Data
You may request that your Personal Data be rectified/updated by Elfords Ltd hold by emailing info@elfords.co.uk. Elfords Ltd will honour this request in one (1) business day and confirm this via reply email.
Erasure of Data
You may request that your Personal Data held be erased by Elfords Ltd be by emailing info@elfords.co.uk. Elfords Ltd will honour this request in one (1) business day and confirm this via reply email. In order to confirm this Elfords Ltd will remove your data after the email confirmation. Be aware that once your personal data has been erased Elfords Ltd will no longer have any means to contact you.
Elfords Ltd may reject your request to erase personal data if the data is required for legal purposes.
Service Providers
We may employ third party companies and individuals to facilitate our Service (“Service Providers”), to provide the Service on our behalf, to perform Service-related services or to assist us in analysing how our Service is used.
These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.
Analytics
We may use third-party Service Providers to monitor and analyse the use of our Service.
- Google Analytics
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Service. This data is shared with other Google services. Google may use the collected data to contextualise and personalise the ads of its own advertising network.
You can also opt-out of having made your activity on the Service available to Google Analytics by installing the Google Analytics opt-out browser add-on. The add-on prevents the Google Analytics JavaScript (ga.js, analytics.js, and dc.js) from sharing information with Google Analytics about visits activity. This add-on is available directly from Google: https://tools.google.com/dlpage/gaoptout
By accepting the use of Google Analytics you are accepting both the use of the cookies/scripts Google use to provide this service, and for your data to be collected and processed in line with Google’s own Privacy Policy. Please note, none of your data will be shared with Google until you have accepted this.
Live Chat
We may use third-party Service Providers to provide the live chat for our Service.
- tawk.to
We use a third-party Service Provider to provide our Live Chat functionality, tawk.to. The live chat is a direct communication to Elfords Ltd but the chat is provided by tawk.to. Tawk.to and their own third-party/sub-processors may run scripts and use cookies to enable this service to function. Tawk.to and their third-party/sub-processors will have access to your data if you use the live chat.
By accepting the use of the tawk.to Live Chat you are accepting both the use of the cookies/scripts that tawk.to and the third-party/sub-processors use to run the live chat, and for your data to be collected and processed in line with tawk.to’s and their third-party/sub-processors Privacy Policies.
By accepting the use of the tawk.to Live Chat you are agreeing that any information you provide to Elfords Ltd via the Live Chat will be processed and used in accordance with this Privacy Policy.
Maps
We may use third-party Service Providers to provide maps for our Service.
- Google Maps
We use the maps service from Google (Google Maps) to display where our showroom and offices are, as part of this service Google may place cookies and/or run scripts on your device in order to display the map correctly, and to process usage and analytical data. This data collected by Google may be personal data. The data Google collects for this purpose is not shared with Elfords Ltd.
By accepting the use of Google Maps you are accepting both the use of the cookies/scripts Google use to provide this service, and for your data to be collected and processed in line with Google’s own Privacy Policy. Please note, none of your data will be shared with Google until you have accepted this.
Links To Other Sites
Our Service may contain links to other sites that are not operated by us. If you click on a third party link, you will be directed to that third party’s site. We strongly advise you to review the Privacy Policy of every site you visit.
We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.
Changes To This Privacy Policy
We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page.
We will let you know via email and/or a prominent notice on our Service, prior to the change becoming effective and update the “effective date” at the top of this Privacy Policy.
You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.
Contact Us
If you have any questions about this Privacy Policy, please contact us:
- By email: info@elfords.co.uk
